Naming done for you.

From fine dining food trucks to handcrafted medieval kings chairs, your name is the first word of your story.
Let’s make it an unforgettable one.

Names delivered direct to your inbox within 72 hours.

I handcraft catchy and memorable brand names that work. Names that are unique and resonate with you and your audience.

Tell Your Story

Naming is not about throwing a lot of mud at the wall and seeing what sticks ~ it is a combination of strategy, science and art. I start with an understanding of who and what we are naming.

Faster to Market

Naming is hard, I get it. The time it takes plus the pressure of knowing a great name could make or break your startup ~ ahhh! Let me help you create that all important first word in your story.

Why it Works

My step by step process helps you create the exact criteria to evaluate the proposed name suggestions against. Knowing the rules - is the only way to win the game.

Naming is hard, I make it as easy as

01.

Pick a plan

With two plans to choose from, let me know how many brand names you would like created.

02.

Explain your business

Tell me about your new business or product. You’ll receive a questionnaire with a series of questions asking about your business, the more information you’re able to give me, the better.

03.

Get names!

Your handcrafted names will be delivered direct to your inbox within 72 hours. Each suggested name will come complete with a brief explanation of why it’s a good name along with domain name recommendations.

Founder Package

$1299


5 handcrafted names
Receive names in 72 hours
Rationale for each name
Domain name recommendations
1x name revision included

Business Package

$1999


10 handcrafted names
Receive names in 72 hours
Rationale for each name
Domain name recommendations
1 x name revision included

Pricing displayed in New Zealand Dollars (NZD) and exclusive of GST.
GST exempt for clients outside of New Zealand.

Hello, my name is Penny…. and here’s a bit about me, and why you might choose to work with me. I am a brand consultant, specialising in name and brand development for startups. With 20+ years experience as a designer, branding agency owner and startup founder, I know what it takes to build a great brand foundation.

Hello, my name is

Penny Ransby
Name Creator and Brand Consultant

Still curious?

  • The first step in the process is getting clarity on the naming brief. It’s here that we define the criteria for success. Brilliant names are created from solid creative briefs–and we’re about to create exactly that! This is your space to outline what the name needs to do, what you don’t want it to do, what you are naming, why and for whom. The more time you can dedicate to completing the brief the better the outcomes will be.

  • That is always a possibility. I do like to think I’m pretty good at creating unique catchy names, but understand that my special kind of magic may not work for everyone, and that we all have our particular taste. Goes without saying that I do my upmost to create names that you will love, which is why we spend so much time in the first ‘getting to know you’ step. In case you really don’t like the proposed names I include revisions for each package.

  • I am driven to find you an awesome name, and if you don’lke the names I’ll revise the names using another approach based on your feedback. In most allocates I’ll find you a name. In those rare case that I don’t, I provide a partial refund.

  • I am a passionate brand developer, having been in the industry for over 20 years. Most recently owning a naming and branding agency in Sydney, where my I honed my love and craft of creative naming. I am dedicated to ensure my work is your win!

  • Yes, absolutely provided it’s available in your categories. I review all names against the trademark databased in your region as best practice, though always recommend seeking advice from a legal professional to determine the legal viability of trademark ownership.

FREE HOW-TO-GUIDE TO BUSINESS NAME CREATION

Create the perfect name even if you’re not creative

Your name is your first impression - best make it a good one. This step by step guide talks you through what makes a good and a bad name. Along with some handy reference guides to aid you in creating a name that stands out from the crowd.

Now you’ve got a name, create your logo with Small Mighty